Donald Anfuso

Vice President/Home Loan Consultant

Background

 I have been a professional in the mortgage industry for over 20 years.

At the age of 17, I took part in a high school co-op program where my initial duties were to handle simple clerical duties for a local mortgage broker in order to gain credits towards my high school diploma. This opportunity ended up being the catalyst for what would be the beginning of an amazing and educational journey.

By the time I was 27, I had become the Vice President of the company. I was responsible for over 100 employees and 15 multi-state branch locations. During my 13-year tenure with the company we achieved many impressive milestones. We assisted thousands of individuals in realizing their dream of becoming a homeowner. We specialized and focused our lending efforts on a niche market of clientele that saw the value in our one-on-one service and commitment to urban lending. Our efforts resulted in delivering simplistic financing opportunities and making home-ownership affordable, regardless of the borrower's credit profile.

In mid-2011, a decision had to be made on what to do next. There had been many regulatory changes to our industry because of the economic disaster related to mortgage backed securities. Mortgage lending was changing and many professionals were in denial or hard-pressed to change their ways. After 13 years of sitting behind a desk, it was clearly a time for change. Over the years I had accumulated an education of immense proportions in operations and management. It was time to take my theories, experiences, successes and failures, and apply them as a consultant to prospective homebuyers and homeowners. Our industry was in need of a "makeover," and I wanted to be a part of that transition.

I joined Homeland Lending in November of 2011. Over the past 6.5 years we have made improving the consumer experience our main goal and top priority. Many of our competitors claim to be the best, and many more will say that customer service is paramount. At Homeland Lending, we let our customers speak to the level of service we provide. Our secret is simple: "we listen," and we are constantly making changes to guarantee that Homeland Lending is and always will be, "A Better Way To Mortgage."

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